![]() We closely looked at what the data was telling us and then implemented vital adjustments in order to improve and streamline the performance of the campaign’s primary objective to generate more leads and lower the cost per lead. This is why the platform provides an excellent opportunity to find the candidates that our client needed for effective driver hire. We know that more than 80 percent of truck drivers in the US are active on Facebook and Instagram. Unlike conventional methods of advertising, launching a digital ad is only the start of the journey. We also pre-qualified the drivers once they clicked on the ad, so the client did not have to waste time on unqualified applicants. We used targeted ads to put their jobs in front of truck drivers and only truck drivers. We worked with the client to develop the creative and targeting strategy and to set up and manage the Facebook ads. Also, they were using antiquated forms of marketing to find drivers, which were not working.ĭigital CDL Hire launched Facebook ads in the specific area of the country where the client was looking to hire drivers. The client wanted to hire more truck drivers but had trouble finding new drivers because of the driver shortage. The client tasked us to consider all available digital channels in order to determine the cheapest and best source of leads for them. The client approached Digital CDL Hire after running a Facebook ad campaign of their own that did not produce the intended results because of poor lead quality and high lead costs. Also, given the prevailing negative perceptions regarding truck driving as a career, trucking companies need to continually find new and innovative ways to attract as well as retain qualified, safe, and professional drivers for their fleet. The US trucking industry is in the middle of a considerable driver shortage. ![]() Trucking companies seek out Digital CDL Hire for our experience, expertise, and reputation for success. In the last couple of years, Facebook has upped its game by making great targeting segments available to suit the needs and preferences of almost any industry. The Facebook Ad platform has quickly become one of the best and most powerful tools available in the modern digital advertising world. Lead generation ads are Facebook’s best campaign type for top-quality driver leads in the trucking industry. A leading local trucking company partnered with Digital CDL Hire to help it find qualified truck drivers using Facebook Ads.
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